IndiaMART lead & catalog API

IndiaMART Integration for B2B Sellers

We pipe IndiaMART enquiries straight into your CRM and keep your catalog in sync with your store, so no lead sits unanswered. Flat fee, no per-lead cost.

Start Your IndiaMART IntegrationFrom ₹10,000 setup + ₹5,000/month · no transaction fees

How We Integrate IndiaMART With Your Store

IndiaMART isn't a retail marketplace where you ship parcels — it's India's biggest B2B enquiry engine. Buyers send you leads, and your real job is answering them faster than the next supplier. IndiaMART actually publishes a Lead Manager API (the push/pull CRM integration) that lets an approved app collect every buyer enquiry — name, phone, product and message — the moment it lands. AppsyOne wires that feed straight into your own CRM so leads stop dying in an inbox.

The trouble for most manufacturers, wholesalers and traders is that IndiaMART enquiries arrive as SMS, email and panel notifications all at once, then get copied into a spreadsheet by hand. Hot buyers go cold while someone re-keys them. We connect the Lead Manager API to a custom appsy.one CRM or your existing HubSpot, Zoho or Tally setup, so each enquiry is captured, deduplicated, assigned to a salesperson and answered with an automatic WhatsApp or email reply within seconds.

Beyond lead capture we keep your IndiaMART catalogue, prices and stock in step with your store or ERP, and push RFQs and quotes through a structured workflow rather than scattered chat threads. Because a genuine API sits underneath, most of it runs live and we flag any part that doesn't. You commission the pipeline once at a fixed rupee price and it stays yours — every buyer enquiry lands in systems you control, with nobody clipping a fee off the leads you win.

Warehouse worker in a hi-vis vest driving a forklift carrying a pallet stacked with labelled cartons of supplier stock
Moving supplier stock in the warehouseImage: Rawpixel via Openverse (CC0) · CC0

IndiaMART Custom Integration vs a SaaS Aggregator

When a plug-and-play tool is the smart call — and when a custom build you own pays off.

Consideration
Custom build (us)
SaaS aggregator
A handful of IndiaMART enquiries a week
If a shared inbox and IndiaMART's own Lead Manager app keep pace with your enquiry trickle, a bespoke build is more than you need right now.
At low lead volume, IndiaMART's native Lead Manager or a simple Zoho/HubSpot import is genuinely the right call — we'll say so plainly.
Enquiries pouring in from IndiaMART, phone & your site
We funnel every IndiaMART enquiry through the API into one CRM alongside your other channels — auto-deduped, routed to a rep and answered instantly.
Generic connectors drop leads into a flat list but seldom dedupe, assign or trigger the second-by-second replies that win hot buyers.
Fast-moving catalogue & quoted prices
We hold your listings, rates and stock in step across IndiaMART, your store and ERP, so a buyer is never quoted a stale price.
Off-the-shelf lead tools treat IndiaMART as enquiries only and leave every catalogue edit to manual panel work.
What it costs as enquiry counts climb
One flat fee, zero per-lead charge and no commission — a bumper month of IndiaMART enquiries never inflates your bill.
Many lead-automation platforms meter by contact, seat or month, so your cost rises in lockstep with the enquiries you receive.

What We Sync With IndiaMART

Every system your orders, stock and money already flow through — connected.

IndiaMART Lead Manager API (push/pull)Custom appsy.one CRMHubSpot / Zoho / custom CRMWhatsApp & email auto-replyProduct catalogue & price syncRFQ / quotation workflowERP / Tally accountingGST & HSN tax mappingLead dedupe & salesperson routingEnquiry & conversion analytics
Long aisle of tall pallet racking filled with shrink-wrapped cartons and boxed goods inside a B2B wholesale warehouse
Racked catalogue stock ready to dispatchImage: Rawpixel via Openverse (CC0) · CC0
Rows of identical sealed cardboard cartons travelling along a roller conveyor sortation line in a distribution centre
Bulk orders sorted for outbound tradeImage: Openverse (CC0) · CC0

Official IndiaMART Resources

Straight from the source — IndiaMART’s own seller programme and developer documentation, the same primary references we build against.

Simple, Flat Integration Pricing

A one-time setup fee to build and go live, then a fixed monthly price. Pricing scales only with the number of integrations — never with your sales.

No transaction fees · No % of sales · Custom-built on the official APIs

Starter

Get live on a single marketplace, synced to your store.

₹5,000per month

+ ₹10,000 one-time setup

1 marketplace integration
Get Started
  • Connect your store to any 1 portal (Amazon, Flipkart, Meesho…)
  • Product catalog upload & mapping to the marketplace
  • Order sync into your store / dashboard
  • Inventory (stock count) sync one way
  • Custom-built on the official API
  • No transaction fees · no % of sales
Most Popular

Growth

Sell across several marketplaces from one source of truth.

₹25,000per month

+ ₹50,000 one-time setup

Up to 3 marketplace integrations
Get Started
  • Everything in Starter, across up to 3 marketplaces
  • Single source-of-truth inventory — never oversell across channels
  • Unified order dashboard for all connected marketplaces
  • Two-way stock & price sync
  • Returns / RTO status pulled back into your store
  • Custom-built on the official APIs — no transaction fees, ever

Pro

Full omnichannel: marketplaces + ERP/accounting + analytics.

₹35,000per month

+ ₹75,000 one-time setup

Up to 5 marketplace integrations
Get Started
  • Everything in Growth, across up to 5 marketplaces
  • ERP / Tally / accounting sync (orders & invoices flow back)
  • Custom seller analytics — RTO %, commission-adjusted margins
  • Retry + error handling so nothing is lost when an API is down
  • Priority support & handover documentation
  • One flat monthly fee — no per-order, per-lead or GMV-based charges

The setup fee covers the build, marketplace API onboarding, catalog mapping, testing and go-live. The monthly fee covers hosting, API changes, monitoring and support.

Beyond integrations

We build the complete application — integrations included

Most clients need more than a connector. We build the full product — your storefront, seller portal, admin dashboard, mobile app or internal ERP — and wire the marketplace integrations into it as part of the same build. One team, one codebase, one point of accountability.

  • Custom web & mobile applications
  • Seller / vendor portals & dashboards
  • ERP, CRM, Tally & accounting bridges
  • Warehouse, inventory & order management
  • Payment, logistics & shipping APIs
  • Workflow automation and AI features

Full custom builds are scoped and quoted to your requirement — not packaged into the plans above.

Get a custom quote

Need more than 5 marketplaces, a bespoke ERP bridge or a custom seller portal? Same conversation.

IndiaMART Integration — Questions Sellers Ask

Common questions about our indiamart integration solutions.

Ready to sell on IndiaMART?

Tell us which marketplaces you sell on. Flat setup fee, flat monthly — no commission on your sales, ever. Need the full application built around it? We do that too.

Get a Free Consultation